Are you ready to write emails they can't forget?


Storytelling for Emails

The 60-minute workshop that turns the stories already sitting in your week into emails your subscribers open, read and remember. Even if your newsletter goes out tomorrow and right now you've got nothing to say.

Get instant access $97 · Watch tonight · All five bonuses included

As seen on

BBC Thrive Global TTG Media The Nurturing Collective LHM Selected by Hay House
🙋Sitting down to write your newsletter and defaulting to tips again, because you don't know what else to say?
🙋Wanting your emails to sound like you (funny, smart, interesting) but they keep coming out like the last template you downloaded?
🙋Not sure how to share personal stories without oversharing, or sounding like you're the one who needs help?
Brandi Amara Sky
in her words

"I got clarity in my messaging and it helped me get clarity in my products and services."

There really is an energy exchange... there's this constant cycle and dance between you and your content, and your messaging. And the more you scratch through for the clarity, the more it feeds into each other. And so I think just hopping on to that cycle, finding a way to begin that kind of snowball is where we all need to be and that's what Spellbinding Content did for me.

Brandi Amara SkyAuthor + Performer

Inside Storytelling for Emails

During the workshop you'll

  • Map what your subscribers need to see to know, like and trust you, and which of your experiences prove it
  • Build your Story Bank from the client conversations, mistakes and everyday moments you already have
  • Find the interesting angle in ordinary moments (yes, even work, eat, sleep, repeat)
  • Learn the structure of a story-led email, from the opening line to the lesson
  • Move from story to offer, so mentioning what you sell feels natural
  • Write personal emails without revealing anything you're not comfortable sharing

You'll leave with

  • Your Story Bank, started
  • A story-led email structure you can reuse every week
  • All five bonuses below
  • Instant access to the recording
Get instant access $97 · Watch tonight
plus five bonuses...

Included free with your workshop

Bonus one

Become a Better Storyteller mini-workshop

A short video with my favourite tips and tricks for levelling up your storytelling fast, plus bonus tools to try.

Bonus two

37 Newsletter Ideas + Email Framework

Never run out of things to email your list. Includes my favourite newsletter writing framework, which this workshop makes even stronger.

Bonus three

25-Day Content Prompts Bingo Card

A broader content bonus: a month of prompts with storytelling squares that line up with this workshop. Use them for emails, posts or both.

Bonus four

30-Day List Building Challenge

A 30-day challenge for growing your email list, so the story-led emails you write in this workshop land with more people.

Bonus five

2027 Marketing Guide

My 2027 Marketing Guide, for planning how you'll market your business in the year ahead.

Storytelling for Emails

Step 1
Map what your list needs to know, like and trust you
Step 2
Pull the right story out of your week
Step 3
Turn it into an email that leads to your offer
Get instant access $97 · If your next newsletter is due and you've got nothing to say, start here
Skye Barbour
in her words

"I now know how to communicate with my niche and how to talk with them in a way that resonates."

After feeling like my words just didn't sound right and losing confidence in my messaging, I now know how to communicate with my niche and how to communicate with them in a way that resonates. I thought, 'my ideas are just rubbish' and now I'm being visible and speaking their language and actually getting results.

Skye BarbourLeadership Coach

📅Watch anytime
⏰60 minutes
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Alisa Kay relaxing on a pink sofa
Alisa Kay · Master of Humanities, recovering template-buyer
hi, I'm Alisa...

Why I teach this

I have two degrees in literature. I used to teach storytelling to kids. I've taught thousands of business owners how to market themselves, and I was selected by Hay House for Own Your Magic.

And for years, my own marketing sounded nothing like me. I bought the pre-made content. Hundreds of templates. Swipe files. Some of it landed. None of it was ME.

What changed it was a fox. I was halfway through a live video when one wandered into my garden, so I talked about the fox and the way we run our businesses. People still bring that video up when they see me at events.

That's what Storytelling for Emails is. One hour where I show you how to find those moments in your own week and turn them into emails people remember.

I'm Alisa. I help coaches, consultants and service providers sound like themselves and get paid for it. This workshop starts where your readers already are: their inbox.

To your rise, Alisa 💋
in her words

"She shares with you ALL the secrets and strategies she's learned over the years."

Alisa will kick your ass and give you a roadmap to grow your business. She shares with you ALL the secrets and strategies she's learned over the years and helps you determine which ones you should use. She doesn't try to make little Alisa clones, but really tailors a custom strategy just for you that address your business and your mindset needs!

Heather FittzDesigner

Common questions

Is this the same as the Unforgettable Stories Workshop?

Storytelling for Emails used to be the Unforgettable Stories Workshop. If you've been through that one, you'll recognise the storytelling foundations. Everything else is rebuilt around your inbox: finding email-worthy stories, structuring a story-led newsletter and moving from story to offer.

Do I need an email list already?

Yes. These are emails, so you'll want a list to send them to, even a small one. If yours is brand new or tiny, start with the 30-Day List Building Challenge in your bonuses, then use the workshop to make every email you send worth opening.

I don't have any interesting stories. Will this work for me?

Yes. A big part of the workshop is finding stories in your everyday life, your business and your client conversations. You don't need a dramatic backstory or an extraordinary lifestyle.

I'm rubbish at writing copy. Will this help?

Yes. Storytelling is one of the building blocks of good writing. If you struggle to sound original in your emails, this is for you.

Is this about Instagram Stories?

Nope. We're talking about the art of turning experiences and ideas into memorable messages, specifically for emails and newsletters.

Will this teach me how to set up my email software?

No. This workshop covers the storytelling and writing side of email marketing, not the technical setup of your platform.

How is this different to the Content Planning Party?

The Content Planning Party maps your content onto a calendar. This workshop goes into what you actually say in those emails to build know, like and trust. They make a good pair.

How do I get access?

Straight after checkout you'll get an email with access to the recording and all five bonuses.

Can I get a refund?

Due to the digital nature of this workshop, all sales are final.


Storytelling for Emails

You already have the stories. In 60 minutes you'll know how to find them, and how to turn the next one into an email your list can't forget.

ready when you are...

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$97 · Recording + all five bonuses

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Due to the digital nature of this workshop, all sales are final. Questions? [email protected]