Your stories are the one part of your marketing nobody can copy. Let's make them sell.
for coaches, consultants and service providers
You sell courses, programmes and services. Find your 9 Iconic Stories, build them around one offer, and turn them into a campaign that sells, with my AI tools doing the heavy lifting alongside you.
$297 until Tuesday at 11:59pm PST, then $997. Or 3 payments of $111
Doors close Tuesday at 11:59pm PST. After that, the price goes up to $997.
You're brilliant at what you do. So why are you so easy to forget?
Your clients rave about you. Your results speak for themselves. There's a folder of testimonials on your desktop to prove it. And still, when you open the doors, it's crickets.
You post. You email. You pitch yourself onto podcasts. People like it, someone replies with a heart, and then they buy from someone with half your experience who just seems to say it better.
Somewhere in the last couple of years, the atmosphere changed. Launches that used to work stopped working. Everyone's writing with AI, so everything sounds the same, and your people have got far savvier about who they trust. Everyone tells you to “stand out”. Nobody tells you what that actually means on a Tuesday afternoon with a sales email to write.
- You've got stories, but no idea which ones sell, or where they go in a sales page, an email or a launch
- Someone asks “so what do you actually do?” and you hear yourself waffle
- Your AI drafts sound exactly like everyone else's AI drafts
- You launch into silence and decide it must be the offer, or the price
And none of this is your fault. You're brilliant at your work, but you never trained as a marketer or a writer. The industry changed fast, the bar went up, and nobody handed you the new playbook.
You're not forgettable because you're not special enough. You're forgettable because your messaging is too vague to believe.
“I was used to being ignored whenever I posted. Then Alisa gets me to follow her system and I made £600 from a single post. Witchcraft, I tell you!”
Amber Rose · Facebook ads strategist
The one thing AI can't write for you
AI writes the most likely next word: the average of the internet. It can polish a sales page in seconds. It can't write the moment you nearly quit, the client who cried on a Tuesday call, or the thing you figured out the hard way that now saves your clients a year. Now that everyone's content sounds the same, those stories are what people trust.
They're also how buying decisions get made. Nobody buys until three things click in their head: they trust you, they want what you're offering, and they decide it's time. Facts rarely do all three. Stories do, and they stay in the memory long after the post has scrolled past.
Think about a pair of Manolos. They cost a fraction of the price tag to make, and people pay it anyway, happily, because they're not buying shoes. They're buying who they get to be in them. Your clients do exactly the same maths with you, every time they look at your price.
selling every day, stories scattered like confetti
story-led campaigns around one offer
I learned this the expensive way. My first community grew to over 100,000 people, and made zero sales. Today around 70% of my sales come from email, and every one of those emails is built from the same nine stories you're about to write.
Own Your Story
The 9 Iconic Stories, built around one offer, deployed in a campaign that sells. Every campaign uses all nine; only the length of each story changes.
Trust
“This person can help me”
Desire
“I want that, now”
Decision
“It's time, and it's you”
Her first launch took 90 days and made $3,000 and a lot of burnout. Three months later she relaunched the same programme with a tighter plan and the right stories, and made $17,000.
Client S · programme creator
Your path through Own Your Story
Everything is in the portal the moment you join, in the order you need it. Most members give it two to three hours a week for six weeks. Some binge it in a fortnight before a launch.
Welcome, roadmap and app walkthrough
Your step-by-step roadmap and checklist, how to move through the programme, and a walkthrough of the app so you know where everything lives from day one.
Story Science
Master the psychology of unforgettable storytelling and find out why your stories are the one thing AI can never replicate. Your Story DNA and recurring authority patterns, the Power Trinity of Trust, Desire and Decision, and the story foundations you'll use across content, launches and offers.
In the app: DNA Story Extraction pulls out the stories only you can tell.
Stories That Sell Your Method
Turn your methodology into stories that pre-sell your approach, so clients say “I need this” before you ever mention price. Transformation mapping, teaching stories that make complex ideas simple, and proof stories that remove objections before the sales moment.
In the app: The Transformation Wizard maps Island A to Island B, and the Method-to-Story Mapper turns each step of your method into a story.
Trust Stories and Positioning
Become the category of one in your niche. Signature metaphors that make your messaging instantly recognisable, authority stories that take you from expert to go-to expert, and language that justifies premium pricing without force.
In the app: Metaphor Maven finds the metaphors people remember you by, and the Positioning Builder writes your category-of-one story.
Decision Stories That Get Sales
The stories that move people from interested to committed, without the sleaze and awkward vibes. Credibility stories, objection handling rooted in story rather than pressure, and Why Now stories that create honest urgency.
In the app: The Story Auditor checks every trust, desire and decision story does its job.
Using Your Iconic Stories
The Iconic Stories Sales System in action. Where each story belongs in your ecosystem, how to structure launches and content around story, and the Iconic Story deployment matrix. This is where storytelling becomes a business asset, not just a skill.
Self-paced, but never on your own
One of the best things about learning with AI? Accountability and support, any time you need it. So I built you a whole AI coach, plus the skill that maps your nine stories. Both yours to keep, forever.
- Your Own Your Story Coach. Walks you through every module, checks in on where you're up to, and catches you when you start hiding.
- Help with the wobbles. “My story's boring”, “I'm not a writer”: it's heard them all, and it talks you through.
- Feedback until it sounds like you. Send a draft, get it back sharper, in your voice.
- The Storytelling Campaign skill. The whole programme as a skill: map out your nine stories with AI, for every offer you ever launch.
Peek inside the portal
Before you join, have a wander. This is the Own Your Story portal: where the modules live, how the lessons and workbooks are laid out, and what you'll find in your resources.
About 9 minutes · press play, or skip through to the bits you want
The programme teaches. The app does the heavy lifting.
Your launch runs in six steps, from your offer to your stories to the assets you send, then you track it and relaunch. Click through the tabs to see how it flows.
Offer design
The Visibility Intensive6-week group programme · $1,200
Who it's forThe promiseWhat's insidePriceStart from scratch, or import an offer from Power Plan.
Island map · Messaging HQ
Island A: “I post every day and nobody buys.”
Island B: “My launch emails get ‘did you write this for me?’ replies.”
invisible expertiselaunch dread+ go deeperStories sell offers, not brands. So we start with the one you're selling, and the pain underneath it.
Your goal
12 sales
$14,400 at $1,200
Dates and how people buy
Doors open: 3 March
Doors close: 10 March
WebinarSales pageCallsSet the goal, put the dates in, choose how people buy. The app prompts you for the dates so they actually get set.
Find your stories
Pulled from your Golden Threads first:
the Tuesday I nearly quitmy first $0 launchthe client who criedreheated coffee, againTrust · Desire · Decision
1 Origin ✓2 Failure ✓3 Positioning4 Future Vision5 Activation6 Proof7 Credibility8 Objections9 Why NowEach story has a draft, coaching and saved versions.
Draft all nine around your offer, in your voice, with coaching on every one.
Angles · Failure story
Pre-launch: the lesson, as a newsletter
Webinar: two minutes, slide 4
Cart close: two sentences in the P.S.
Go deeper · Objections · Review
Every story in every length, then the objections to handle:
357 for a $1,200 offer9Same nine stories, cut for every stage of the launch. The number of objections you handle scales with your price.
Launch assets
Sales page outlineLaunch emailsPostsBuilt from your stories, ready to edit and send.
Email audit
Upload your past invite, show-up and sales emails:
Proof story: did the heavy lifting
Why Now story: missing
Find out which stories worked in your last launch, and which ones you skipped.
Track the launch
12 of 12 sales ✓
Learn and relaunch
What sold, what stalled, what to keep.
Relaunch with these storiesTrack it, learn from it, and relaunch without starting from scratch.
Ask Alisa AI
Knows every lesson and call from Own Your Story. Stuck at 11pm? Ask.
Tool library
Find your stories: DNA Story Extraction, Brand Story Miner, Story Bank, Method-to-Story Mapper, Metaphor Maven
Sharpen your message: Iconic Factor, Positioning Builder, Bio Analyser, Story Auditor, Copy Auditor
Get it seen: Galaxy Engine, Hand-Raiser Generator
Plus Your Voice, your story library, branded PDFs of your work, and workbooks if you'd rather use paper.
Keep it for life
Some things shouldn't expire. These are yours to keep, updates included.
- The five modules, every lesson and workbook
- Your Own Your Story Coach and the Storytelling Campaign skill
- The Clients on Tap coach skill
- Every seasonal campaign skill and swipe file
- The Story Asset Vault and every template
My brain, in an app, for a whole year
Eight years of storytelling, turned into an AI story team that works the way I do, inside the Own Your Story app.
- Your launch, in six steps: offer, campaign, 9 stories, story map, launch assets, sell and adjust
- The email audit: upload your past emails and see which stories worked
- Ask Alisa AI, which knows every lesson and call
- 18 AI tools to shape your offer, find your stories, sharpen your message and get seen (see them all below)
- Branded PDFs of your work, and workbooks for paper people
After 12 months, keep going on a subscription if you love it. Everything you've written stays yours.
Your AI tools, all 18 of them
Each one does one job, trained on my method and fed by your offer, your stories and your voice. Here's the full line-up.
Get clear on your offer
- Offer DesignShape the offer your stories will sell, or import one from Power Plan.
- Transformation WizardMap your client's Island A to Island B, right down to the pain underneath.
- Ask Alisa AIKnows every lesson and call. Stuck at 11pm? Ask.
Find your stories
- DNA Story ExtractionPulls the stories out of your life that only you can tell.
- Brand Story MinerDigs up the moments behind your business.
- Story BankEvery story you've ever written, saved and ready to reuse.
- Method-to-Story MapperTurns each step of your method into a story.
- Metaphor MavenFinds the signature metaphors people remember you by.
Sharpen your message
- Iconic FactorWhat makes you the only choice, in one line.
- Positioning BuilderYour category-of-one positioning story.
- Bio AnalyserRewrites your about page so it makes people act.
- Story AuditorChecks a story does the job it's meant to do.
- Copy AuditorSpots where your copy goes vague or generic.
Launch and get seen
- Campaign PlannerYour goal, dates and the nine stories mapped to every stage.
- Launch AssetsSales page outline, launch emails and posts built from your stories.
- Email AuditUpload your past launch emails and see which stories worked.
- Galaxy EngineOne story, cut into a month of content.
- Hand-Raiser GeneratorPosts that get the right people raising their hand.
Because you'll want to sell more than once a year
The full system will do the heavy lifting. These are the bits that help you drill into selling, season after season.
Seasonal Story Campaigns
A different way to sell every quarter, each with its own AI skill and swipe files, so you never launch from a blank page again. All four are yours.
The flash sale: a single offer, three tiers, or a daily deal calendar. The full workshop replay is in your portal now.
A full relaunch while everyone is buying their fresh start.
A workshop that leads straight into your main offer.
Warm them up in August, open the doors in September.
Plus a floating birthday or anniversary sale, whenever yours falls.
Content That Converts
Campaigns need fuel, so let's fill your tank. Turn your stories into a repeatable visibility system, without starting from scratch every time you post.
- The Content Planning Party. Map your Iconic Stories into a content calendar, so you leave with clarity, not just ideas.
- Content Multiplication Training. Expand one story into multiple posts, offers and messaging angles without sounding repetitive.
- Hook Creator Training. Scroll-stopping openers that still sound like you, not generic AI copy.
- Content Planning Workflow. Your repeatable system for planning, batching and repurposing stories across platforms.
- Story to Content Conversion Framework. When to use Trust, Desire or Decision stories, so your content moves people closer to buying.
The Story Asset Vault
See exactly how each story works in a sales page, a webinar and an email flow, then borrow the structure for yours. Borrow the structure. Write it in your voice.
- Campaign Planning Workbook
- Sales Page Breakdown
- Webinar Breakdown
- Story-based email flow breakdowns (newsletter, nurture, launch)
- Email story calendar (what to send when)
- Sales sequence story structures
- Book outline and plan
Clients on Tap: The Quick Cash Toolkit
Not sure you can afford $297 right now? This is how you make it back this month: land clients from the people who already know you. No audience or launch needed.
- The Quick Cash overview video
- Your 10-day plan and Script Swipe File
- The Clients on Tap Calculator
- Your Clients on Tap coach skill in Claude
Learn it your way
There are a thousand and one ways into this programme. Pick the one that fits your brain, today. You don't have to use it all: it's built to fill your gap.
- The private podcast. Listen on the school run, the dog walk or in the bath.
- Full workshops or mini lessons. Binge it in one sitting, or snack on it in the gaps.
- Transcripts under every workshop, for the readers.
- Closed captions on everything.
- Just want the process? Go straight to the app. Prefer paper? There's a workbook.
What happens when your stories do the selling
A few of my favourite wins from clients over the years.
from a single post
“I was used to being ignored whenever I posted. Then Alisa gets me to follow her system and I made £600 from a single post. Witchcraft, I tell you!”
Amber Rose, Facebook ads strategist
conversion on a 3-day launch
“I had a 40% conversion. I used to make a few hundred pounds working 24/7, and now I've made over £3,000 from a 3-day launch that was fully automated.”
Denise Martinez Rossini, client
same programme, relaunched
Her first launch took 90 days and made $3,000 and a lot of burnout. Three months later she relaunched the same programme with a tighter plan and the right stories, and made $17,000.
Client S, programme creator
members in 3 weeks
“I woke up to 1,000 requests to join my group. We grew to 5,000 members in three weeks.”
Kelly Thomas, crochet community founder
up from 1.7%
“For years I sold every day and converted at 1.7%. When I started running story-led campaigns around one offer, it went to over 6%.”
Alisa, yes, me
handed in her notice
“I've booked my first clients and left my 9 to 5. My business actually became something.”
Shaina Hargens, client
Real results from clients across my programmes over the years. They're not typical or guaranteed: your results depend on your offer, your audience and the work you put in.
Hear it from them, unscripted
Real Own Your Story members, in their own words. Who they are, what changed, and the doubt they had before they joined. Find the one that sounds like you.
For the “selling feels icky” crowd
Jen Fieldman · 2 min
Audience insights strategist who could sell anyone's work but her own. Now she sells by sharing her story, with a map to follow.
For the “I'm not a writer” crowd
Joanna · 2 min
Career coach for nonprofit professionals. Whether you love writing or dread it, the frameworks make stories strategic.
For the “my life's too boring” crowd
Liz Houston · 1.5 min
Web designer with a bank of stories she pulls from on demand. Her takeaway: in the age of AI, only you can tell your stories.
For the “I don't know marketing” crowd
Angie Turgeon-Ladeau · 2.5 min
Retired educator turned tarot coach. New to marketing, now with a story-led plan she puts on repeat.
Small stories, real results
Her most-clicked email
“For my last weekly email, I used a story from my new story bank about a challenge in my genealogy research, and the guilt I felt stepping away from it, and tied it to my services. I was self-conscious to send it, but it got some of the most replies and clicks to my services page ever!”
JessicaProfessional genealogist
A month of content, in record time
“I've been building an asset library as I work through the course. Yesterday and today I created my whole content calendar for April in record time, because I knew exactly what stories to draw from.”
Susanne SchotanusOwn Your Story member
From ‘not for me’ to everywhere
“Before this programme I thought storytelling was not for me. Now I know it's possible to tell my story in ways that even a private person can feel confident in. I've edited my web page, I use my stories in my social posts, and I'm building a presentation with the stories framework.”
MariselOwn Your Story member
Her first offer, figured out
“I finally got my first offer figured out for my new course business! Super excited about it too, thanks to Alisa's AI help!”
D'Anne FrazierCourse creator
No more car salesperson
“I feel more confident sharing about me, and realised it's the way I connect with people the most. I feel less like a car salesperson when I'm using my own experience to sell.”
Heather CameronOwn Your Story member
Even better the second time
“By doing the offer again, I got a lot more out of it than I did the first time! Feeling better and better about the offer.”
Wendy LaneOwn Your Story member
Straight from the members' win thread
Susanne
I wrote an Instagram carousel based on one of your story frameworks and it got 3 reshares!Marisel
Got one lead scheduled for a call, from the co-work session todayAlejandra
I finally finished my DNA story extraction. Loved the result. Can't wait to apply it to my offer!Susanne
In the last week, I ran my new workshop, twice. With a 50% attendance rate between the two workshops. Whoo!Greenburd
Got further than I expected in developing my Iconic Offer. Very satisfyingMarisel
Completed the 9 stories framework for my main offer! Working on social media posts.Susanne
I received super positive feedback on my new nurture sequence emails based on the iconic stories- You're a coach, consultant or service provider selling courses, programmes or services
- You have an offer to sell, or you're ready to decide on one in the bootcamp
- You want a repeatable way to launch, not a new caption formula
- You'd like AI to help you, in your voice, not replace you
- You don't think you're “a good writer” (perfect, you don't need to be)
- You sell physical products or run an Etsy-style shop
- You want a done-for-you copywriter rather than a method
- You're not willing to share any of your real story
- You want someone on call every day to check your drafts
Hi, I'm Alisa.
I'm a British-Ukrainian marketing strategist and storyteller, selected by Hay House for Own Your Magic, and I've spent the best part of a decade helping coaches, consultants and service providers sound like themselves and sell like they mean it.
I've been the hidden expert: good at the work, quiet online. What changed it wasn't a better caption. It was learning which story to tell, where, and when. When I stopped selling every day and started running story-led campaigns around one offer, my conversion rate went from 1.7% to over 6%, and around 70% of my sales now come from email.
100+ launches · multiple six figures · thousands of business owners taught
Join today and get everything inside
Own Your Story
Total Value = $9,228
Regular Price = $997
Today's Price = Only $297
One-off payment of $297, or 3 monthly payments of $111
No questions asked:
7 Day Guarantee
Watch the first week (only). Hate it, me, or my process? Ask for a no-questions refund.
I'll send you an (anonymous) survey if you feel called to give feedback, otherwise no hard feelings! Plus, I'll send you a coffee on me too :)
Frequently asked
I'm not a good storyteller. Is this for me?
That's exactly who it's for. Members tell me most often that they never thought of themselves as storytellers. The nine stories give you a structure, the workbooks and app give you prompts, and the AI tools help you draft. You're the creative director; you don't have to be the poet.
I've done storytelling courses before. How is this different?
Most storytelling courses teach the hero's journey, which makes every expert sound the same, or tell you to “just be authentic”, which isn't a strategy. Own Your Story gives you nine story types with a job each, shows you where every one goes in a sales page, email or launch, and builds them around the offer you're selling right now.
Do I need an offer before I start?
You need one to finish, not to start. The app opens with Offer Design and the Transformation Wizard, so if you're between offers you'll shape one there, and Module 2 maps it from Island A to Island B.
How much time does it take?
Plan for two to three hours a week over about six weeks. It's self-paced, so you can go faster before a launch or slower around a busy season. The app saves a lot of the writing time.
Is there live support?
Own Your Story is self-paced and built so you never have to wait for me to move forward. When I host live seasonal story workshops through the year, members are invited and the replays land in your portal. If I run a live round of Own Your Story in 2027, members hear about it first.
How long do I have access?
The modules, workbooks, templates, your Own Your Story Coach and every skill are yours for life, including any updates I make. On top of that, you get the Own Your Story app and all 18 AI tools free for 12 months, as a bonus. After the year you can keep the app on a subscription if you love it, and everything you've written stays yours.
Do I need Claude or ChatGPT?
No. The app works on its own. The skills (Storytelling Campaign, Clients on Tap) are yours to keep if you use Claude, and you can turn them into a GPT if you prefer ChatGPT.
Is there a payment plan?
Yes: $297 in one payment, or three monthly payments of $111. Choose on the checkout page.
Can I get a refund?
Yes. There's a 7-day money-back guarantee. Watch the first week, and if you hate it, me or my process, ask for a no-questions refund within 7 days.
I sell products, not services. Will it work for me?
Probably not. Own Your Story is built for experts selling courses, programmes and services, where trust in the person is part of the purchase.
I have another question.
Email us at REPLACE-WITH-SUPPORT-EMAIL and we'll get back to you within two working days.
Your stories are sitting in your notes app. Let's give them a job.
Every week they stay there, someone with half your experience says it first. You don't need another template. You need to know which story to tell, where, and why, and you can start tonight.
$297 until Tuesday at 11:59pm PST, then $997. Or 3 payments of $111
To your rise, Alisa
