EARLYBIRD PRICING ENDS IN...
BRIGHTON ONE DAY WORKSHOP:
Build your Brand's Authority in One Day
Date: 4th October
Time: 10am-4pm
Location: Selina Hotel, Brighton, UK
Finally answer the question: "what is it that you do" in one sentence, develop your brand identity and build trust with your online and offline audience so that your ideal clients recognise who you are and fall all over themselves to work with you
SIORNA'S EXPERIENCE:
"Seeing myself clearly is really hard for me, so this day was really valuable because I got the clarity I was missing. I loved it!"
By the end of this in-person
experience, you can expect to know:
The exact words to describe who you work with
The specific one-page strategy that clearly defines what you do and why it matters
Your brand's visual and linguistic unique identity - including your visual content strategy and brand voice!
Do you want people to recognise and trust your products or services because they know, like and trust your brand?
Do you want to build a team and know that everyone is working toward the same vision?
When people think about niching their business, or creating their core business statements, what they're really thinking about is creating a brand strategy.
While it sounds fancy, it boils down to this:
this workshop day is for you if you're tired of feeling like you don't have the right words to describe what you've been doing for clients in your business. It's for you if you're blending in with your competitors online, or feeling like you don't really have a unique identity to make you stand out from the crowd.
It's for you if you're ready to identify what your brand stands for and against so that you can become truly magnetic to prospective clients.
Get clear on your vision, purpose, and mission statements and we will help you clarify your brand identity and brand voice, so you can leave the workshop feeling clear on how to communicate your brand and brand identity effectively.
Get help from two industry experts
Determined to help you become an unforgettable brand
This event is created by the cofounder of Unforgettable You, Alisa "Kay" Krayeva and Casey Scott-Songin. We bring together solid foundations in audience development and strategy with marketing and messaging to help small businesses, service providers, freelancers and entrepreneurs create magnetic businesses that thrive.
Meet Casey & Alisa
Casey Scott-Songin:
An experienced workshop facilitator, Casey has worked with major brands (such as Target, BMW, Nike, Starbucks, The British Museum and the National Gallery) to help them define their brand, digital, marketing and audience strategies.
She is an anthropologist who approaches strategy and design from the lens of the customer. She is also an expert in operations, systems and metrics and strives to help businesses scale and grow in a sustainable and supportive way.
Alisa Krayeva:
Alisa Krayeva is a serial entrepreneur who made her first 6 figures freelancing as a tutor and teaching kids how to get into top schools and write great stories in their early 20s. She has since run successful service based businesses that were 100% offline as well as 100% online.
She is a content and marketing queen and has helped 100s of service providers and entrepreneurs craft compelling brands and messaging.
Alisa Krayeva:
Alisa Krayeva is a serial entrepreneur who made her first 6 figures freelancing as a tutor and teaching kids how to get into top schools and write great stories in their early 20s. She has since run successful service based businesses that were 100% offline as well as 100% online.
She is a content and marketing queen and has helped 100s of service providers and entrepreneurs craft compelling brands and messaging.
Casey Scott-Songin:
An experienced workshop facilitator, Casey has worked with major brands (such as Target, BMW, Nike, Starbucks, The British Museum and the National Gallery) to help them define their brand, digital, marketing and audience strategies.
She is an anthropologist who approaches strategy and design from the lens of the customer. She is also an expert in operations, systems and metrics and strives to help businesses scale and grow in a sustainable and supportive way.
includes everything you need to build the business & brand of your dreams…
This workshop is for you if:
You are looking to build brand awareness and recognition for your products or services but aren’t sure how to communicate your brand message
You have an idea of your brand but you want to get really clear on how to create consistent vision that communicates your brand clearly to customers
You are a small organisation looking to expand and want to make sure you hire the right people with the right values for the business
You have a product or service idea and you are ready to build an amazing brand
You're a Brighton based small business owner or entrepreneur looking to meet other Brighton based business owners
You may feel clear on what your brand vision and purpose is, but you struggle to communicate it consistently to potential customers
What we’ll cover:
The day will consist of two parts.
The morning session will help you get clear on your brand vision, purpose and mission. Even if you feel clear in your head, use this time to write clear statements that you can share with your team to make sure you are all on the same page and make sure you have an "easy decision making lens" to help you become a better leader in you business.
After lunch, we’ll work on developing your clear brand identity and brand voice, so that you know all future communications, marketing and visual identity of your brand will be consistent and clear.
You’ll also have the opportunity to meet other local business owners and work together to make sure your brand identity and voice is clear, recognisable and magnetic.
The Day's Agenda:
10:00 - 10:30 Introductions Around the Room/Networking
10:30 - 11:00 Write Your Retirement Speech
11:00 - 11:30 Your Business Value Lens
11:30 - 11:40 Break
11:40 - 11:55 Defining Your Vision
11:55 - 12:10 Defining Your Purpose
12:10 - 12:30 Defining Your Clear "Who do I help" Statement
12:30 - 13:00 Creating your "Who I do it for" Profile
13:00 - 14:00 Lunch Break
14:00 - 14:30 Brand Identity - visuals and content
14:30 - 16:00 Brand Voice - how to communicate your brand identity effectively
FAQs:
Is it really a day?
Yup, it really is. You'll have all the assets you need by the end of the day to clearly state who you are, what you do and who you do it for, plus a communication strategy for your brand too!
How long does the workshop last?
We start at 10am UK time, and wrap up around 4pm UK time, with breaks for lunch and mind-space.
We usually hang around for drinks, networking & informal Q&A time too!
Who is this workshop designed for?
Workshop day is designed for small business owners who are in the services industry; think coaches, consultants, photographers, designers.
If you're not sure if you fit into the category, then please email us: [email protected]
Where is this event located?
This event is being hosted at the Selina hotel in Brighton, 135 Kings Rd, Brighton and Hove, Brighton BN1 2HX.
It's located opposite the i360.
I'm travelling from another city/country, where is the best place to stay!
The reason we picked Selina is that it's a really gorgeous but affordable place. We recommend you book your stay at the hotel itself.
I've got the content planning party/ I'm a Maven / in one of your other courses, how is this different?
While I absolutely love my digital products, they're a blueprint for how I do things, and they're not customised to YOU and what YOU need.
This is a full day live experience with brand new content.
What does my investment cover?
Your investment covers the full VIP day of between 5-6 hours of work together in person in Brighton, it does not cover food.
What do I need to do to prepare for this workshop day?
Absolutely nothing! Come as you are and we'll give you everything you need on the day to figure out your brand strategy in a day.
What if I want to work with you for longer than 1 day?
We're going to be opening up 3 VIP spots for quarter 4, so there's an opportunity for you to work with us closely after the VIP day is done. Or, you can schedule a no-obligation call after the workshop and we'll point you in the right direction for your business.
Ready to overhaul your whole business identity and finally feel like a legit business owner?
Don't just take our word for it,
Meet our most recent VIP Day Clients:
Krissy, CEO of Author Bunnies + Wrtier
"The VIP Day changed everything - I suddenly had a whole new breath of fresh air in my business and a PLAN I love.
I can't believe how much we got done in a day together. Coming in person made a huge difference too".
Siorna, Boudoir Photographer
"Seeing myself clearly is really hard for me, so this day was really valuable because I got the clarity I was missing.
We developed my core message and I got real clarity on how to position myself online for success. Ioved it!"
Carol, SEO Expert + Facebook Ads Manager
"Having a plan was really valuable because I was on-track with my goals.
I needed the blueprint - and the accountability - to actually get the right things in place and seeing you for our VIPs helped me do that."
It's time for you to have a clear message that magnetises your ideal clients to your business...
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